SBI Media Marks 13th Anniversary With Community Health Outreach

SBI Media Group chose a community health outreach rather than an office celebration to mark its 13th anniversary, distributing free glasses for presbyopia to thousands of residents in Kosofe Local Government Area of Lagos.

The marketing communications firm said the initiative formed part of its strategy to pair business growth with direct corporate social responsibility efforts in the communities where it operates. The glasses targeted people experiencing age-related difficulty seeing nearby objects.

Managing Director and Chief Executive Officer Rotimi Bankole said the anniversary offered the company a chance to review its achievements and consider how it could create value beyond its commercial work. “We wanted our 13th year to be marked by purposeful action, and supporting the Kosofe community is a direct expression of that commitment,” he said.

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This anniversary allows us to reflect on our achievements, but more importantly, evaluate how we can create meaningful value outside our business. We wanted our 13th year to be marked by purposeful action, and supporting the Kosofe community is a direct expression of that commitment.

Public Relations Manager Taiwo Talabi said the company wanted its anniversary to focus on people rather than remain an internal celebration. “We didn’t want to simply celebrate 13 years within our offices or with our clients and partners; we wanted to take the celebration to a community and create something people could genuinely benefit from,” Talabi said.

SBI Media said the agency has grown from a Lagos-based operation into a global partner with a presence across Africa, Europe, North America and Asia. Its services include media planning and buying, experiential marketing and public relations.

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Our work is fundamentally about people, and we wanted the anniversary to reflect that. We didn’t want to simply celebrate 13 years within our offices or with our clients and partners; we wanted to take the celebration to a community and create something people could genuinely benefit from.