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🇧🇪 Belgium /Culture & Society

Scent developer on retail temptation: “The smell of bread makes us buy bread”

From VRT NWS · () Dutch

Translated from Dutch and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Named sources Context piece
  • Marketers and retailers use scents such as fresh bread, citrus and new-car aromas to encourage purchases.
  • Perfumer and scent developer Kristof Lefebre explains some of the techniques behind scent-based persuasion.

The smell of fresh bread in a store can make people want to buy bread. Citrus in a hotel lobby and the scent of a new car can also shape how visitors and shoppers respond.

Marketers and sellers use fragrances as one of several ways to attract and persuade customers. The scents are designed to create an appealing atmosphere and influence what people choose to buy.

Perfumer and scent developer Kristof Lefebre explains how these techniques work and reveals some of the methods used to make products and spaces more tempting.

The smell of bread makes us buy bread.

— Kristof LefebreThe scent developer describes how a familiar food aroma can influence shoppers.
About this summary

Originally published by VRT NWS in Dutch. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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