Seoul International Book Fair opens, highlighting human intellect in AI era

The 2026 Seoul International Book Fair (SIBF) kicked off at COEX on Tuesday, drawing enthusiastic crowds eager to celebrate literature. The five-day event, co-hosted by the Korean Publishers Association and the SIBF Organizing Committee, showcases 538 publishers from 18 countries.

This year's theme, 'Homo Duduri,' highlights the importance of human intellect, questioning, and creativity in the age of artificial intelligence. "'Homo Duduri' is a new name for humans who 'rethink and re-question' even in the AI era," said Kim Tae-heon, president of the Korean Publishers Association, during the opening ceremony. "As AI advances, the humanity embedded in human intellect, emotion, literature, and art will become more crucial. Let us open a new future together through this book festival that enhances human thought and imagination."

The fair buzzed with activity, featuring a strong presence of young adults, particularly women in their 20s and 30s, driving the 'text hip' cultural phenomenon. Visitors sought limited edition merchandise, author autographs, and exclusive book releases. Publishers like Minumsa, Munhakdongne, and Changbi offered special editions, including world literature collections and unique cover designs. Online bookstores like Yes24 and Millie's Library also hosted interactive events.

Despite the vibrant atmosphere, some attendees expressed concerns about overcrowding, making it difficult to examine books closely. Issues regarding accessibility for people with disabilities were also raised. In response to perceived exclusion, some smaller publishers and authors are organizing a parallel event, the 'Seoul Proper Book Fair,' at Nodeul Island.

The fair also includes a robust program of 415 official events with 326 participating authors and speakers. Notable sessions include discussions on novel writing and translation in the AI era, and a talk featuring French author Bernard Werber. The event anticipates 150,000 visitors, with premium 'Duduri Package' tickets selling out rapidly.

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'Homo Duduri' is a new name for humans who 'rethink and re-question' even in the AI era. As AI advances, the humanity embedded in human intellect, emotion, literature, and art will become more crucial. Let us open a new future together through this book festival that enhances human thought and imagination.