Seoul Offers Up to 30,000 Won Refund for Shopping at Traditional Markets

Seoul is rolling out a major "payback" initiative to invigorate traditional markets and local businesses while offering consumers significant savings. From June 24 to 30, shoppers can get up to 33% of their spending back in the form of digital Onnuri gift certificates. This event, dubbed "2026 Seoul Household Support Payback Week," spans 120 markets and alleyway commercial streets across all 25 of Seoul's districts.

To participate, customers need to make purchases at any of the designated markets and then bring their receipts to a specific refund station within the market. The refund amount varies based on spending: 5,000 won for purchases between 15,000 and 30,000 won, 10,000 won for 30,000 to 60,000 won, and 20,000 won for 60,000 to 90,000 won. The maximum refund available is 30,000 won.

This program aims to encourage more people to shop at these local establishments, which have faced challenges from larger retail chains and online platforms. By providing a direct financial incentive, the Seoul Metropolitan Government hopes to increase foot traffic and sales, thereby supporting the livelihoods of small business owners and preserving the unique character of these traditional commercial areas. The initiative is open to all payment methods, including cash and cards, and receipts from the same market can be combined to reach higher refund tiers.