Seoul's 'Shin Ramyun Bunsik' Offers Creative Twists on Instant Noodles, 'Bokkeum Neoguri' Steals the Show

Nongshim has launched "Shin Ramyun Bunsik," an experiential brand space in Seoul's Seongsu district, to commemorate the 40th anniversary of its iconic Shin Ramyun instant noodles. This marks the first such space in South Korea, following similar concepts in Peru, Vietnam, Japan, and the United States.

The two-story, approximately 120-pyeong (about 397 sq meters) venue offers a unique culinary journey. The first floor features merchandise, including Shin Ramyun packets and branded apparel, while the second floor is dedicated to a hands-on experience zone. Here, visitors can create and sample a variety of dishes, ranging from viral SNS recipes to innovative menu items developed by Nongshim researchers and even ramen varieties sold exclusively overseas.

The core concept is to offer familiar Shin Ramyun in novel ways. The reviewer sampled five distinct menu items: San La Tan-tan Myeon, Shin Ramyun Fried Rice, Cold Ramyun, Asado Pork Belly Ramyun, and the overseas-exclusive Bokkeum Neoguri. While the San La Tan-tan Myeon offered a pleasant blend of sourness and nuttiness with Shin Ramyun's signature spice, and the Asado Pork Belly Ramyun provided a rich, meaty broth akin to gukbap, the Shin Ramyun Fried Rice was deemed a familiar taste without surprising depth.

The Cold Ramyun was described as a refreshing summer option, with the chilled broth and firmer noodles offering a unique twist. However, the undisputed star of the tasting was the "Bokkeum Neoguri." The reviewer lauded its perfect balance of spice and savory flavors, chewy noodles, and overall high level of completion. The dish's status as an overseas-exclusive product left the reviewer questioning why it isn't available in South Korea, declaring it the top recommendation for visitors to Shin Ramyun Bunsik.

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Why isn't 'Bokkeum Neoguri' available in Korea?