SeoulTech startup center highlights HICOOL gains as Korean startups expand into global markets

Four Korean startups supported by Seoul National University of Science and Technology used a major Beijing startup event to test their prospects in China and pursue local business ties.

The university’s startup support center selected Buttersoft, Soda Live, Trinio and NextTech for HICOOL 2026, held at the Beijing Shunyi International Exhibition Center from Aug. 25 to 29. Five additional companies recommended by the Seoul Center for Creative Economy and Innovation brought the total Korean delegation to nine startups.

Before the event, SeoulTech provided lectures, investor-relations coaching and market-entry consulting to help the companies understand China and improve their local business capabilities. At the exhibition, the startups presented their products and services and met investors, corporate representatives, consumers, accelerators and venture capital firms.

“

We helped the startups participating in HICOOL 2026 experience the Chinese market and identify practical business opportunities.

Buttersoft, which receives support through SeoulTech’s early-stage startup programme, signed an agreement with Beijing Lingdong Tiandi Cultural Development Co. The Beijing company specialises in cultural content, event planning and marketing and showed interest in Buttersoft’s software development capabilities. SeoulTech described the agreement as a notable result because the company moved beyond exhibiting and established a direct business relationship.

Other participating startups also discussed possible cooperation with Chinese companies and institutions and began procedures for proof-of-concept projects and partnerships. The delegation attended a Korea-China youth entrepreneurship and innovation forum and visited Chinese startup organisations, including the Zhongguancun National Innovation Demonstration Zone. SeoulTech said it would continue supporting the companies as they pursue the opportunities identified in China.

“

Some startups signed business agreements with Chinese companies, while others are expanding their contacts with investors and partner companies. We will continue supporting them so these efforts produce results.