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Serbian influencer's 'money-saving' tips for luxury bags spark outrage

Serbian influencer's 'money-saving' tips for luxury bags spark outrage

From Večernji List · () Croatian

Translated from Croatian, summarized and contextualized by DistantNews.

At a glance

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  • Serbian influencer Lea Stanković sparked debate with a video explaining how she affords luxury handbags by cooking at home and avoiding food delivery.
  • Stanković suggested that saving money spent on daily food orders could fund designer items with discipline, a point many viewers found out of touch with average incomes.
  • She later clarified her advice targeted those accustomed to frequent food deliveries, not people who already cook regularly.

Serbian influencer Lea Stanković, 25, ignited a firestorm online after sharing a video detailing her strategy for affording luxury fashion, such as Chanel handbags. Her key "financial trick," she explained, is a simple habit: cooking at home and forgoing food delivery services.

As the key to her "financial trick," she stated, a very simple habit: cooking at home and avoiding ordering food.

— Lea StankovićExplaining her method for affording luxury items.

Stanković emphasized that she rarely orders takeout or dines out, instead preparing meals for several days in advance to significantly cut costs. She further calculated the monthly expenses of frequent food delivery orders, suggesting these sums could be redirected towards designer pieces like Louis Vuitton bags with "a little discipline." Her core message urged more people to consider home cooking.

She emphasized that she almost never orders delivery or eats in restaurants, but prepares meals in advance for several days, which, as she says, significantly reduces costs.

— Lea StankovićDetailing her cost-saving strategy.

However, the video quickly drew sharp criticism. While some found her advice motivational and financially practical, a substantial portion of the audience accused her of being disconnected from the realities and daily expenses faced by average individuals. The debate spread across multiple platforms.

Her message boiled down to the conclusion that more people should consider cooking at home.

— Lea StankovićSummarizing her advice.

Following the backlash, Stanković released a clarification, stating her comments were not aimed at those who regularly cook but at individuals who have become accustomed to frequent food deliveries and are puzzled by their dwindling finances. Stanković has built a career on social media for years, sharing lifestyle and vlog content, including her daily life, travels, and luxurious lifestyle, across platforms like YouTube, Instagram, and TikTok, amassing hundreds of thousands of followers.

What fascinates me about pseudo-influencers so much is this disconnect from reality because look and listen to the confidence with which she thinks the average person orders delivery not just every day but multiple times a day and is convinced she has solved capitalism

— Nikola TrajkovićCommenting on the influencer's perceived detachment from reality.
DistantNews Editorial

Originally published by Večernji List in Croatian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.