Serbian power company EPS seeks €1.23 million for social media monitoring

Serbia's state-owned power company, EPS, is seeking to understand public sentiment by launching a tender for social media monitoring services. The company has allocated €1.23 million for a three-year contract to gather, analyze, and report on online discussions concerning EPS.

The initiative is part of a broader communications strategy designed to help EPS comprehend public views and respond effectively. The tender documentation specifies that the contract will encompass crisis monitoring and swift reporting on subjects that attract significant public attention, enabling the company to manage its public image proactively.

This move by EPS highlights a growing trend among state-owned enterprises to actively engage with and manage their online presence. By investing in social media intelligence, EPS aims to stay attuned to public opinion and address potential issues before they escalate, thereby improving its overall communication and public relations efforts.