Serrano eyes boxing history on TikTok debut

Amanda Serrano is on the cusp of boxing history, aiming to secure the most knockout wins in women's boxing with a victory over Lucrecia Manzur on Friday. This fight marks a significant moment, being the first world championship boxing event to be streamed live on TikTok.

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That's what gets me up in the morning, working hard, training hard. I always set myself little goals. Because if your dreams don't scare you, they're not big enough. To tie was an honour, but now we have to break it. I don't like being tied.

Serrano, a 37-year-old veteran with titles across seven weight classes, sees the digital platform as a crucial tool for engaging the next generation of fans. "This is the social media era. We're in 2026. A lot of these young generations are constantly on the phone," she told BBC Sport. "So what better place [than TikTok]?" She has actively cultivated a "TikTok family" through daily live streams and giveaways, drawing them to her fights.

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This is the social media era. We're in 2026. A lot of these young generations are constantly on the phone. They're always scrolling, scrolling and scrolling. So what better place [than TikTok]?

With 49 professional wins and 32 knockouts to her name, Serrano is driven to surpass Christy Martin's record of 32 stoppages. "To tie was an honour, but now we have to break it. I don't like being tied," she stated. She believes the two-minute rounds in this 12-round bout will facilitate a higher pace and increase the chances of a knockout.

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I do TikTok Lives every day at seven o'clock. I've grown a big fan base there - I call them my TikTok family. I do giveaways, give tickets away for my fights. They came to California, they came to El Paso. You do battles, you meet so many people. I'm excited to make history.

Nearing the end of an illustrious 17-year career, Serrano plans a farewell fight in Puerto Rico, potentially in late 2026 or early 2027. She has been instrumental in transforming women's boxing, sharing the ring with rivals like Katie Taylor and advocating for the sport's commercial growth. Under Most Valuable Promotions, co-founded by Nakisa Bidarian and Jake Paul, Serrano feels her career has been revitalized, and she aims to leave a legacy as a "game-changer."

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When I leave this sport, I want to be considered a game-changer.