Shah Rukh Khan, Ajay Devgn, Tiger Shroff Face FDA Notice Over Vimal Ad

A notice has been issued by the Food and Drug Administration (FDA) to prominent Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff concerning their endorsement of Vimal pan masala. The FDA, led by Tukaram Mundhe, has demanded an explanation from the actors within a 15-day timeframe.

The advertising campaign is under scrutiny for potentially promoting prohibited pan masala or tobacco-related products in Maharashtra. The FDA's notice suggests that the advertisement could be interpreted as a form of surrogate or indirect promotion, which is against regulations in the state.

This action highlights the ongoing efforts by regulatory bodies to curb the promotion of tobacco and related products, even through indirect means. The involvement of major film stars in such advertisements has often drawn attention, raising questions about corporate responsibility and the influence of celebrity endorsements on public health.