Shavuot in the southern Golan: Springs, wineries, and ancient Jewish heritage

The southern Golan Heights, a region of immense natural beauty and profound historical resonance, unfolds with a grandeur that belies the political complexities often associated with it. From the basalt cliffs of Kfar Haruv, offering breathtaking vistas of the Kinneret, the landscape tells a story layered with centuries of memory, conflict, and reinvention. While leaders like Syrian President Ahmed al-Sharaa may invoke claims to the land based on ancestral ties, the lived experience on the ground speaks to a different reality—one of enduring resilience and deep-rooted hospitality.

As spring matures, the region is a tapestry of rolling green, volcanic rock, and crisp mountain air, with Mount Hermon standing as a silent guardian. The wind carries the scent of blooming lavender and cherry orchards, sweeping across quiet kibbutzim. This serene environment is the backdrop for the vital work of local entrepreneurs, whose efforts infuse the area with a restorative energy and a profound sense of beauty.

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Even during periods when national headlines focus heavily on events across the North, it remains crucial to remember that the Golan is a vast and diverse region, and as of this writing, a routine continues that allows for a full tourism experience.

Liora Shimoni from the Golan Economic Association emphasizes the critical importance of tourism to the region's economy. She notes that while national headlines may focus elsewhere, the Golan maintains a vibrant tourism sector. Shimoni urges both the Israeli public and international visitors to support local businesses by visiting, hiking, and staying in the area. This support, she explains, is crucial for the livelihoods of residents and the continued growth and spirit of the Golan, which she describes as the 'beating heart of the area.' The message is clear: the Golan is not just a political talking point, but a living, breathing community that thrives on connection and support.

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For many of our local tourism businesses, every cancellation or decision to avoid visiting directly affects livelihoods, the community, and the ability to keep growing. Right now, there is immense importance in the support of the Israeli public and international visitors for Golan tourism – to arrive, to hike, to stay, and to strengthen these local businesses, which are the beating heart of the area.