Shopee program helps Vietnamese businesses achieve significant growth

Shopee is actively supporting Vietnamese businesses through its monthly "Support Vietnamese Businesses" program, designed to enhance e-commerce operations and drive sales for local sellers.

The initiative, launched in March 2026, provides regular training sessions tailored to the needs of businesses operating on the platform. The program focuses on practical solutions to improve operational efficiency, optimize sales performance, and better meet market demands. It aims to serve as a crucial support system, particularly for established businesses seeking to regain growth momentum and adapt to evolving market trends.

For many sellers, the program addresses key challenges in long-term growth. For example, Đỗ Thị Thanh Nhã, manager of Magic Việt Nam Store, a home appliance seller with eight years on the platform, identified a lack of structured KPIs and cost allocation strategies as major hurdles. "Before, the team lacked a KPI system or a cost allocation strategy suitable for the store's scale. The absence of systematic data analysis methods also made it difficult to maintain stable revenue growth," Nhã explained.

Magic Việt Nam Store has experienced significant improvements since participating in the program. Nhã implemented new strategies, including leveraging social media for traffic, establishing a more robust KPI system, and refining cost allocation. These changes led to an immediate surge: revenue increased by 63% and orders by nearly 25% in the first month alone. The store has since maintained an average monthly revenue growth of 30%. The program's focus on practical application and data analysis appears to be a key factor in these success stories.

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Before, the team lacked a KPI system or a cost allocation strategy suitable for the store's scale. The absence of systematic data analysis methods also made it difficult to maintain stable revenue growth.