Signs of price stabilization emerge? TrendForce: TV demand increases, August decline narrows

TV panel prices are showing signs of stabilizing, with the rate of decline slowing in August, according to market research firm TrendForce. This shift is attributed to increased demand from major brands aiming to boost year-end sales and meet their annual targets.

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The demand for TV panels has gradually increased after adjustments in the late second and third quarters.

Brand manufacturers are projected to increase their TV panel procurements by approximately 15% in the third quarter compared to the second. This strategic adjustment in purchasing rhythm aims to secure better panel prices and maximize shipments during the peak holiday season. The demand for TV panels has been gradually recovering since late second and early third quarters, further supported by ongoing shortages and rising costs of upstream components, which are helping to curb price drops.

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Panel prices are starting to stabilize.

Display and laptop panel prices, however, are expected to remain flat. While demand for display panels weakened in August, manufacturers are holding firm on prices due to escalating component costs, material shortages, and extended lead times. Similarly, laptop panel demand remains subdued, with major brands anticipating a 15% to 20% decrease in third-quarter procurement. Despite this pressure, panel makers are resisting significant price reductions, and buyers are not aggressively pushing for lower prices, leading to a stable price outlook for August.

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Panel manufacturers are not willing to easily lower prices.