Silk Way Star returns - Second season of Asia's premier project launches in China

The second season of "Silk Way Star," a prominent international music project, has officially commenced in Yiwu, China. This season brings together artists from twelve diverse countries, including Kazakhstan, China, Kyrgyzstan, Russia, Vietnam, Malaysia, Turkey, Serbia, South Africa, New Zealand, Brazil, and Georgia.

The project, a joint initiative between the Television and Radio Complex of the President of the Republic of Kazakhstan and China Media Group (CMG), serves as a platform for artists to showcase their national cultures through music while fostering cross-cultural understanding. Singer Rukhiya Baydukenova is representing Kazakhstan in this season's competition.

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Silk Way Star is the embodiment of the idea of uniting thought, art, and technology in the modern media environment. The competition will continue to deepen international media cooperation, utilizing the synergy of television and internet platforms, as well as online and offline formats, to tell the story of the Silk Road, moving from 'I' to 'we', and from 'China' to the 'world'.

Ma Shuping, a member of the CMG Editorial Board, highlighted "Silk Way Star" as a significant international cultural endeavor stemming from cooperation between China and Central Asian countries. He stated that the project embodies the idea of uniting thought, art, and technology in the modern media landscape, aiming to deepen international media cooperation and share the story of the Silk Road globally.

Erkezhan Kuntugan, Managing Director of the Jibek Joly/Silk Way TV channel, emphasized the project's international importance and thanked Chinese partners for their collaboration. She expressed confidence that "Silk Way Star" can unite more musicians and open new avenues for cooperation between Kazakhstan and China. Kazakh President Kassym-Jomart Tokayev has previously lauded the project, calling it a "model of modern cultural diplomacy" that strengthens mutual understanding and friendship between peoples through creativity and talent.

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Through creativity and talent, we strengthen mutual understanding and friendship between our peoples. This is the primary mission of Silk Way Star.