Singapore fintech company Aleta launches Visa debit cards featuring Hello Kitty, Cinnamoroll and Kuromi

Sanrio enthusiasts can soon carry their favorite characters in their wallets with Aleta's new limited-edition Visa debit cards. The Singapore fintech company has partnered with Sanrio to release a series of collectible cards featuring popular characters like Hello Kitty, Cinnamoroll, and Kuromi.

The first batch, featuring 9,000 Cinnamoroll-themed cards, will be available starting June 22, with Hello Kitty designs following in August and Kuromi in November. Each character will have three distinct designs, and every physical card will bear a unique serial number.

Applications for the Cinnamoroll cards open on June 22 via the Aleta Adventure app, available on iOS and Android. This initiative is part of the Aleta Adventure program, which combines unique card designs with rewards and promotional activities. Top prizes include vouchers, merchandise, electronics, travel experiences, and a grand prize trip to Sanrio Puroland in Japan.

The cards also offer travel-related benefits, such as mobile payment support in China and access to eSIM connectivity and international remittances through the app. The physical cards are priced at S$18, with supplementary cards available for S$10.