Siwon Marketing moves to new 7-story building, launches 'work standardization' with ChatGPT Enterprise

Comprehensive advertising agency Siwon Marketing has moved into a new, seven-story building in Donggyo-dong, Seoul, signaling the launch of an aggressive growth strategy. This relocation is more than just an expansion of office space; it represents a fundamental shift in the company's operational model, with a strong focus on generative AI.

Siwon Marketing has proactively invested in AI infrastructure, notably adopting OpenAI's enterprise solution, 'ChatGPT Enterprise,' across the entire company in June. This move positions them as a leader among large, independent marketing agencies in embracing AI. The core objective is the 'standardization of work capabilities.' The agency is integrating its accumulated expertise in campaign strategy, content planning, viral operations, and performance advertising into its internal AI systems.

This strategic implementation aims to break away from a structure reliant on individual employee skills. Instead, Siwon Marketing is building an environment where its approximately 70 employees can share and utilize a uniformly high level of work competency. The adoption of a GPTs-based onboarding system and an integrated internal communication network has already yielded tangible results, with over 10,000 cumulative messages received in just one month, demonstrating significant efficiency gains.

Beyond ChatGPT Enterprise, the company utilizes various AI services like Gemini and Claude, alongside data analysis tools such as Similarweb and Sometrend, for specific purposes. Furthermore, two AI and viral marketing-related patents registered in 2025 are being linked with the current AI infrastructure. This integration aims to create a comprehensive marketing system that spans data analysis, content strategy, performance advertising, and CRM. CEO Jung Woon-ki stated, "This new office relocation is a process of laying the foundation to become a brand accelerator model. We will continue spatial expansion, technological advancement, and organizational innovation to enable all employees to solve client challenges more efficiently using the same level of knowledge assets."

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This new office relocation is a process of laying the foundation to become a brand accelerator model. We will continue spatial expansion, technological advancement, and organizational innovation to enable all employees to solve client challenges more efficiently using the same level of knowledge assets.