SK Chairman Chey Tae-won: 'Enter AX at Full Speed... Evolve from 'My AI' to 'Our AI''

SK Group Chairman Chey Tae-won has called for an immediate and all-encompassing artificial intelligence transformation (AX) within the company. He stressed the need to move beyond simple personal AI assistants to build an infrastructure that generates organizational performance, fundamentally innovating work methods.

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We must enter AX with full speed, in all directions.

During the '2026 New Echeon Forum,' Chey urged management and all employees to "enter AX with full speed, in all directions." The forum, which merged previous management strategy meetings and employee discussions, saw the participation of top SK executives. The central theme was "The Disruptive Innovation Brought by AI, A Great Transition to AX-Centric Management."

Chey outlined the first step of AX as "redefining one's work and identifying how to innovate through AI." He further emphasized the evolution from 'My AI' to 'Our AI,' stating, "More than 90% of our members are using AI. We need AI that can lead the work we do to organizational performance, beyond personal use." To achieve this, SK plans to implement an 'AI agent per person' system. These AI agents, based on generative AI, will understand user tasks and assist with research, summarization, document creation, and scheduling.

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More than 90% of our members are using AI. We need AI that can lead the work we do to organizational performance, beyond personal use.

Chairman Chey also revealed his personal plan to create dozens of 'Chairman Avatar Agents' to communicate directly with executives, employees, and other agents. He defined the essence of AX as "operational improvement," asserting that "the strength to overcome numerous challenges and respond to future opportunities ultimately comes from operational improvement, and AX is the best means to enhance its execution." Chey expressed strong confidence in SK's AI capabilities, noting the company's rare 'full-stack' competitiveness across memory semiconductors, data center infrastructure, energy, and electrification. However, he warned, "If we do not execute a full-speed, all-directional AX now, the golden opportunity will not come again."

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The strength to overcome numerous challenges and respond to future opportunities ultimately comes from operational improvement, and AX is the best means to enhance its execution.

During the forum, SK executives agreed on the necessity of fundamentally redesigning business processes. They resolved to "start small, but execute first and expand rapidly." The event showcased SK's AI capabilities, with an AI agent named 'Sky' summarizing discussions in real-time and virtual AI panels representing various job levels participating in the debates.

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If we do not execute a full-speed, all-directional AX now, the golden opportunity will not come again.