Sohar International and Snoonu Oman forge strategic partnership to advance financial innovation and digital growth

Sohar International has entered into a strategic Memorandum of Understanding (MoU) with Snoonu Oman, a Qatar-developed super app, to bolster financial innovation, inclusion, and sustainable economic development in the Sultanate.

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At Sohar International, we continuously seek opportunities to create greater value through strategic partnerships that complement our vision of becoming a world-leading Omani service company.

The partnership intends to establish a unified financial and digital ecosystem, offering greater value to customers, supporting business expansion, and contributing to Oman's burgeoning digital economy. Sohar International, represented by Abdul Qadir Al Sumali, Chief Retail & Wealth Management Officer, and Snoonu Oman, led by Director Said Al Maskari, signed the agreement.

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Our collaboration with Snoonu brings together financial expertise and digital innovation to develop practical solutions that support businesses, entrepreneurs, and individuals in achieving their ambitions.

Through this collaboration, Sohar International will utilize its comprehensive banking and financing services, integrating them with Snoonu's extensive digital platform, which includes a wide network of merchants, riders, customers, and business partners. This synergy is expected to unlock new opportunities across various customer segments. Al Sumali highlighted the partnership's alignment with Sohar International's vision to become a leading Omani service company, emphasizing the development of practical solutions for businesses and individuals. He also noted its contribution to Oman Vision 2040 objectives.

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Snoonu’s growth has been driven by a commitment to innovation and creating meaningful impact for our customers, merchants, and riders.

Said Al Makari of Snoonu Oman expressed enthusiasm for the collaboration, stating that it will enhance support within their ecosystem and create new avenues for business growth. The partnership will also introduce tailored financing and banking solutions from Sohar International to support Snoonu's operational expansion, merchant development, and fleet growth through asset financing programs. This initiative is poised to generate new customer acquisition opportunities and deliver unique benefits to targeted segments, further driving Oman's digital economy forward.

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Partnering with Sohar International enables us to strengthen the support available across our ecosystem while introducing new opportunities that help businesses grow and thrive.