South Korea promises free homegrown AI chatbot in 2026

South Korea is set to introduce a free artificial intelligence chatbot service powered by its own technology in 2026, a move aimed at curbing dependence on foreign platforms. This initiative reflects a growing global concern for "AI sovereignty," ensuring domestic control over technology that impacts security, privacy, and business interests.

In February, approximately half of South Korea's 51 million population engaged with generative AI applications, with nearly 23 million users opting for ChatGPT, developed by U.S. firm OpenAI. The government's new AI chatbot aims to offer superior services to encourage users to switch from existing foreign options, whether paid or free.

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To persuade users to move away from foreign AI services they already pay for, we need to provide services that are even better.

Science Minister Bae Kyung-hoon stated the government's ambition for Korea to "move quickly into the era of AI agents and compete in that field." The "AI for All" scheme prioritizes integrating public AI agent services with functions not available on current foreign platforms. This effort also seeks to bridge the digital divide by offering free access, contrasting with the subscription models common for many AI services.

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We want Korea to move quickly into the era of AI agents and compete in that field.

Starting in 2027, the system will evolve into personalized AI agents capable of assisting with tasks like financial management, educational support, and retirement planning. Senior presidential secretary for policy, Kim Yong-beom, emphasized that promoting domestic AI services will foster user adoption, data accumulation, and ultimately, the growth of the local AI market. Public AI agents could also streamline access to government services for citizens.

The launch coincides with the AI Basic Act taking effect on July 21, establishing a national legal framework. This legislation mandates labeling for generative AI content, introduces oversight for tools impacting safety and rights, and increases government support. It also designates ten sensitive fields, including nuclear power and healthcare, requiring heightened AI transparency and safety standards.

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Providing free domestic AI services encourages users to adopt Korean platforms, allowing demand and data to accumulate and helping the domestic AI market grow on its own.