South Korean Department Stores Launch Early Chuseok Gift Set Pre-Sales

South Korea's leading department stores are launching their Chuseok holiday gift set pre-sale campaigns earlier than usual, starting August 14. This move anticipates an "early Chuseok" this year, which falls significantly sooner than in previous years, prompting retailers to expand their product selections and enhance discount offers.

Lotte Department Store plans to offer over 190 items, including Hanwoo beef, seafood, and fruit, with discounts up to 50% until September 3. The store has increased its stock of premium Hanwoo beef sets by 30% and fruit sets by 50% compared to last year. Recognizing customer demand for convenience, they are also focusing on pre-prepared seafood items like dried yellow croaker (gulbi).

Shinsegae Department Store will also commence its pre-sale event, running until September 6. They are boosting their offerings by 25%, presenting a total of approximately 370 different gift sets. Customers can expect discounts ranging from 5-10% on Hanwoo beef, 20-30% on dried yellow croaker, 10-25% on fruits, up to 65% on health foods, and up to 28% on wine during the pre-order period. Popular restaurant items, such as galbi sets from Yoon Hae Un Dae, are also included in their lineup.