Spanish brand Gudslip to establish sleep and recovery zone at Merrell Istanbul Ultra

Spanish brand Gudslip, specializing in sleep and recovery products, is set to make its mark at the upcoming Merrell Istanbul Ultra event. Scheduled for September 5 at Kemerburgaz Kent Ormanı, the race will feature an experience zone open to both runners and visitors, curated by Gudslip.

The brand's activation will be divided into two parts. Before the race, participants can explore and test Gudslip's breathing-focused products from its Gudsport series. Following the race, the zone will showcase relaxation items such as sleep masks, earplugs, and silk pillowcases, alongside a red light therapy panel. Informative sessions will also be held, detailing the connection between sleep duration, nighttime breathing, and athletic recovery.

Notably, access to the Gudslip experience zone will be free and will not require participants to be registered runners in the Merrell Istanbul Ultra. This inclusive approach aims to engage a wider audience with the brand's offerings and educational content.

Furthermore, Gudslip will sponsor six athletes who will compete in the 30K course. This initiative represents the brand's inaugural sports event activation in Turkey, emphasizing a holistic approach that covers both pre-race preparation and post-race recuperation within a single, integrated experience model.

The event underscores the growing recognition of sleep's importance in athletic performance. Research increasingly highlights the link between adequate sleep and reduced injury risk, with studies suggesting that athletes sleeping more than eight hours per night may have a significantly lower chance of getting injured. Gudslip's presence at the ultra-marathon aims to educate participants on these crucial aspects of sports science.