SPAO Seeks Official Supporters for Short-Form Content Creation and Industry Feedback

SPAO, the fast-fashion brand under Eland World, is launching its third official supporter program, 'SPAO Creator,' and second 'SPAO Challengers' program. The initiative aims to boost engagement with customers in their 20s by leveraging the growing trend of short-form video content.

A total of 120 participants will be selected across the two tracks. Both groups will get early access to SPAO's new arrivals and seasonal collections. They will be responsible for planning and creating short-form content featuring these items. A key feature of the program is the direct mentorship and feedback provided by SPAO's marketing professionals, allowing participants to refine their content creation skills.

The 'SPAO Creator' track focuses on producing short-form videos tied to brand new products and campaigns. Participants in this track may also have opportunities to collaborate on external projects with other brands or magazines, and appear on SPAO's official channels. The 'SPAO Challengers' track will concentrate on styling and outfit recommendation content. This group will receive differentiated rewards based on mission completion, view counts, and spread contribution, along with regular reports analyzing performance data and brand impact.

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SPAO Creator and Challengers are official supporters where participants plan their own content, and the brand provides consulting and performance data feedback.

Applications are open from July 28 to August 12 for any 20s customer passionate about SPAO and fashion, provided they can commit to uploading short-form content at least twice a month on their social media. The program will run for approximately four months, starting with an orientation in the fourth week of August. All participants will receive SPAO products and a certificate of completion. Top performers will be offered further partnership opportunities with the brand.

"SPAO Creator and Challengers are official supporters where participants plan their own content, and the brand provides consulting and performance data feedback," said a SPAO representative. "We hope this becomes an external activity where individuals dreaming of becoming content marketers, performance marketers, or creators can gain practical experience."

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We hope this becomes an external activity where individuals dreaming of becoming content marketers, performance marketers, or creators can gain practical experience.