"Spider-Man: Brand New Day" Shatters Preview Records with $72 Million Haul

"Spider-Man: Brand New Day" has achieved a historic milestone, generating $72 million in North American preview screenings on Thursday. This figure decisively breaks the previous record held by "Avengers: Endgame" in 2019, which garnered $60 million in its previews, according to The Hollywood Reporter.

The latest installment of the Spider-Man saga, starring Tom Holland and Zendaya, screened in 4,300 theaters. Industry analysts anticipate the Sony and Marvel film will achieve a massive opening weekend, with projections ranging between $260 million and $280 million.

This box office success follows a pattern of record-breaking performance for the franchise. In 2021, "Spider-Man: No Way Home" earned $50 million in previews and went on to gross over $260 million domestically and $587 million worldwide in its opening weekend, ultimately reaching a global total of $1.921 billion.

"Spider-Man: Brand New Day" also boasts the highest-grossing preview of the year, outperforming films like Christopher Nolan's "The Odyssey" ($17.6 million), "Toy Story 5" ($17.5 million), and "Michael" ($12.6 million). The film's marketing campaign also set records, with its first trailer garnering 718.6 million views in its initial 24 hours, becoming the most-watched trailer ever. It subsequently surpassed one billion views in just four days, marking another first for a movie trailer.