Spider-Man campaign features Cabo Verde goalkeeper Vozinha

Cabo Verde's national team goalkeeper, Vozinha, has transitioned from football hero to a real-life superhero in a promotional campaign for the recently released "Spider-Man: No Way Home."

The promotional video, filmed in São Vicente, Cape Verde, shows the goalkeeper sporting a Spider-Man jersey. Sony Pictures Brazil presented Vozinha and the iconic Marvel character as heroes who believe in making a difference, capitalizing on the immense popularity the goalkeeper achieved during the 2026 World Cup.

Vozinha became a standout player during the tournament, particularly for his crucial saves against Spain, the eventual champions, and his performance in Cabo Verde's elimination match against Argentina. His social media presence exploded, growing from approximately 50,000 followers before the World Cup to over 20 million afterward.

This surge in popularity coincided with his recent transfer to Chilean club Colo Colo, which officially announced his signing last week. The campaign underscores Vozinha's newfound status as a national icon and a global personality.

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Spider-Man: No Way Home