Spider-Man conquers football: Vozinha stars in new Marvel campaign

The phenomenon of Cabo Verde's goalkeeper Vozinha, who captured global attention during the 2026 World Cup, is now extending beyond the football pitch. Vozinha has been chosen by Sony Brazil to headline a promotional campaign for Marvel's latest production, "Spider-Man: Brand New Day," underscoring his growing international influence and connection with millions of sports fans.

The audiovisual production was filmed at Campo do Bitim on the island of São Vicente in Cabo Verde. In the video, Vozinha is seen on the field wearing an official jersey inspired by the new Spider-Man installment. He encourages the public to watch the highly anticipated film, employing a strategy that merges the worlds of football and blockbuster cinema. Sony Brazil's official message accompanying the clip emphasizes the campaign's spirit: "When two heroes who believe that everyone can make a difference come together, incredible things can happen," reinforcing themes of inspiration and overcoming challenges.

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¿Sos Messi?

Vozinha's selection is strategic, capitalizing on his remarkable performances and social media impact during the World Cup. His story and charisma resonated with a vast audience, making him an ideal figure for an international campaign targeting both football enthusiasts and Marvel fans. This collaboration is part of Sony's broader strategy to promote "Spider-Man: Brand New Day" by leveraging high-profile personalities to reach new demographics.

This initiative follows a previous campaign that featured Argentine captain Lionel Messi and actor Tom Holland, which generated significant buzz online by humorously combining sports and action. In that clip, Holland questions Messi, "Are you Messi?" before Spider-Man himself appears and poses the same question to the World Cup champion, adding an element of surprise and engagement for fans of both universes.

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¿Sos Messi?