SRG Chief Partners with ETH to Defend Public Broadcasting Against Big Tech

Susanne Wille, the Director General of SRG, Switzerland's public broadcasting company, is joining forces with ETH Zurich to combat the growing influence of Big Tech. Wille expressed concerns about the shifting power dynamics in the digital space, where communication platforms are controlled by a few individuals.

"As a public media house, we must report free from external influence or intimidation attempts," Wille stated, emphasizing the need for public broadcasters to remain independent. She acknowledged that SRG, like any organization, must correct errors regardless of who points them out, whether it's a private citizen or a prominent figure like Elon Musk.

To counter Big Tech's dominance, SRG plans to establish independent digital platforms and reimagine its public service offerings. A key initiative is the upcoming launch of Play+, a unified platform for all SRG content, intended to become the digital home for Switzerland. Wille stressed that this is crucial for ensuring that Swiss content with societal value remains accessible in the digital realm.

Wille also addressed the challenge of reaching younger audiences who may not actively seek out SRG content. While SRG utilizes platforms like YouTube and TikTok to connect with them, the larger issue is ensuring discoverability amidst a landscape dominated by international platforms, algorithms, and AI interfaces. She pointed to France's "must-be-found" rule, which obligates platforms controlling digital access to prominently feature public service offerings, as a potential model for Switzerland.

“

As a public media house, we must report free from external influence or intimidation attempts.