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🇳🇬 Nigeria /Economy & Trade

Stakeholders urge companies to invest more in brand communication

From ThisDay · () English

Translated from English and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources Context piece
  • Communication stakeholders urged companies to spend more on communicating with the public and customers.
  • Akin Akingbogu said firms should treat public relations departments and communication training as investments.
  • He warned that poorly presented ideas can hurt young entrepreneurs in business negotiations.

Companies need to treat communication as an investment, not an afterthought, according to stakeholders at a public-speaking masterclass in Lagos.

Akin Akingbogu, co-convener of Eloquent Unfiltered, said changing macroeconomic conditions required organizations to communicate more deliberately with the public and their customers. He also called for greater investment in training communication officers.

Brand communication is very essential for the public or private sector.

— Akin AkingboguHe used the statement to argue that organizations should invest in public relations and communication expertise.

Akingbogu said public relations and communication experts help organizations manage their public image and respond when circumstances become difficult. He argued that companies need to take charge of situations that may be unpleasant rather than allow poor communication to define them.

He also linked communication skills to business opportunities for young entrepreneurs. In his view, an inability to package ideas clearly can become dangerous in a deal room. Communicators, he said, must understand an organization’s values and ensure that its public messages remain consistent with how it wants to be seen.

They need to take authority and charge of situations that might not be exactly very pleasurable or pleasant to them.

— Akin AkingboguHe said companies should respond actively when facing difficult circumstances.
About this summary

Originally published by ThisDay in English. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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