Starbucks Korea Offers Free Coffee to All Members Amid 'Tank Day' Controversy

Starbucks Korea is launching a campaign to regain customer trust following widespread dissatisfaction stemming from the 'Tank Day' controversy. The coffee giant is offering free drink coupons and food discount coupons to all its membership card holders.

The initiative, dubbed the 'Summer Coupon,' aims to mend the brand's image and re-engage customers. All members, regardless of their membership tier (Welcome, Green, or Gold), will receive the benefits. This move signals Starbucks Korea's commitment to improving customer relations after the incident.

The free drink coupon allows customers to choose one complimentary beverage, such as an Americano, Cafe Latte, or Vanilla Latte in a tall size. Additionally, members will receive a 30% discount coupon for food items. Members who signed up by July 7 received their coupons on July 8, while new members who join by July 31 will receive theirs sequentially the day after registration. The coupons are valid until August 14.

Starbucks has a history of offering various membership perks, including buy-one-get-one-free deals, size upgrades, and discounts, often tied to seasonal events and new product launches. The 'Summer Coupon' is the latest in these efforts to enhance customer engagement and loyalty.