Starbucks supports small cafes with 60,000 'Sangju Shine Muscat Ade' servings

Starbucks Korea is supporting small business cafes through its latest initiative, the 'Sangju Shine Muscat Ade.' This marks the eighth 'mutual growth beverage' developed and distributed by the company to bolster the competitiveness and sales of independent cafes.

The program is designed to provide tangible support to local businesses, helping them thrive in a competitive market. The 'Sangju Shine Muscat Ade' is the latest offering in a series of collaborative beverage developments aimed at benefiting the wider cafe community.

Starbucks Korea formalized its commitment to supporting small businesses by signing a 'mutual growth agreement' in March 2022. This agreement was established with key organizations, including the Small Business Growth Committee and the National Cafe Owners Cooperative. The partnership underscores Starbucks' dedication to fostering a more collaborative and supportive ecosystem within the cafe industry.

The beverage delivery ceremony for the 'Sangju Shine Muscat Ade' took place on August 3rd at the Starbucks Support Center. Attendees included representatives from the Small Business Growth Committee and the National Cafe Owners Cooperative, highlighting the collaborative nature of this initiative.