Subscription and Advertising Options Detailed for iDNES.cz Users

This article is inaccessible due to a paywall. The provided text details subscription options for iDNES.cz, including a premium service offering an ad-free experience across multiple websites (iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz) for 199 Czech Koruna per month. This subscription also includes access to digital newspapers and magazines.

Alternatively, users can opt for a free service that includes targeted advertising. This involves consenting to the use of cookies and other online identifiers for personalized ads. iDNES.cz, along with 125 advertising partners, will process user data based on browsing habits and online activities to display relevant advertisements. Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the premium ad-free service.

Consent for other purposes, such as personalized content delivery, can be modified or withdrawn without requiring a move to the premium subscription. The platform also processes some data based on "legitimate interest," allowing users to object to this processing and adjust privacy settings in a "Detailed settings" section. These settings apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

The article outlines the specific data processing methods employed, including selecting ads and personalized content, measuring ad and content performance, understanding audience statistics, and developing services. It notes that if users choose the free, ad-supported option, consent for targeted advertising is granted for all listed purposes. However, due to technical reasons related to ad providers, users must explicitly opt out of certain data processing activities, such as personalized content selection and performance measurement, if they do not wish for them to occur.