Subzero Coffee: Vienna's New Trend Served at Minus 80 Degrees Celsius
Translated from German, summarized and contextualized by DistantNews.
At a glance
- A new cafe in Vienna, Lightsout, is drawing crowds with its "Subzero" coffee, served at minus 80 degrees Celsius.
- The trend, popular among Gen Z and influencers, involves extremely cold coffee paired with Basque cheesecake.
- The article explores the phenomenon of this icy beverage and its appeal on social media.
Vienna's cafe scene is buzzing with a new trend that has Gen Z and social media influencers flocking to a specific establishment: Lightsout cafe. The latest sensation is "Subzero" coffee, an extremely cold beverage served at a staggering minus 80 degrees Celsius, often paired with Basque cheesecake.
This icy concoction has become the "hottest" item, ironically, in the city's food and drink culture, captivating young consumers and online personalities. The cafe's minimalist approach, focusing on this unique coffee experience, seems to be hitting the right notes on social media platforms, driving significant foot traffic.
The article delves into what makes this ultra-cold coffee so appealing, exploring its presence on social media and the reasons behind its popularity among the younger demographic. It questions the phenomenon, suggesting it's a departure from more traditional coffee experiences, and highlights how trends can emerge and capture the attention of a generation known for its digital engagement and pursuit of novel experiences.
Originally published by Der Standard in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.