Super Junior's Kim Heechul reveals deepfake victimhood in gambling ads

K-pop star Kim Heechul of Super Junior has spoken out about being a victim of deepfake technology, revealing that his likeness and voice have been used without consent to create gambling advertisements. The singer shared his distress over the unauthorized use of his identity.

Heechul discussed the issue on the YouTube channel 'Salon Drip.' In an episode titled 'Tracing the Roots of Super Junior,' he appeared alongside his bandmates Leeteuk and Shindong. The program featured a tour of the SM Entertainment headquarters, offering fans a glimpse into the agency's facilities.

The unauthorized use of deepfake technology, which manipulates audio and video to create realistic but fabricated content, poses a significant threat to individuals, particularly public figures. Heechul's experience highlights the growing problem of digital impersonation and its potential for misuse in various forms of advertising and potentially malicious content.