Surely Wins Top Award for Pregnancy and Ovulation Test Kits

Surely, a women's healthcare brand, has been recognized with the '2026 Consumer Satisfaction Brand Award' in the pregnancy and ovulation test kit category. The award, hosted by JY Network and sponsored by Dong-A Ilbo, celebrates brands that achieve high consumer satisfaction through superior quality and services.

Surely attributes its win to the competitive edge of its products, which are noted for their high accuracy and user-friendly design. Launched in 2014, Surely operates under the R&D and quality management framework of Sujeun Tech, specializing in the development and production of in-vitro diagnostic medical devices for women's health, including pregnancy, ovulation, and menopause tests, all manufactured with domestic technology.

The brand has consistently introduced products offering high sensitivity and rapid results. Surely also provides a digital healthcare platform, 'Surely Smart,' which integrates test results for five types of female hormones with a mobile app. This platform allows for integrated management of hormonal changes related to menstrual cycles, ovulation, pregnancy, and menopause.

Surely has expanded its market reach through distribution channels like Olive Young, Daiso, Kurly, and Coupang. A company representative expressed that the award reaffirms consumer interest and trust in their diagnostic products for women's health. Surely aims to strengthen its position in the femtech market by continuing to research and develop diagnostic technologies that cater to women's health needs throughout their lives.