SUVs Account for Two-Thirds of Honda Sales in Mexico

Honda de México closed June 2026 with 2,991 vehicles sold, marking an 8.2% increase compared to the same month in 2025. For the period of January to June, the company has sold 19,755 units, a 5.4% rise from the previous year, outpacing the national automotive industry's growth.

The Honda CR-V remained the brand's most successful vehicle in June, with 773 units sold, bringing its year-to-date total to 5,135. The Honda City closely matched this performance, selling 772 units in June and accumulating 4,976 units for the year. The City has seen significant growth, with a 63.2% increase over June 2025 and a 117.4% rise in year-to-date sales, positioning it to potentially challenge the CR-V for the top spot.

SUVs and passenger vans were the primary drivers of Honda's sales in Mexico, representing 1,983 units or 66.3% of total sales in June. Key models in this segment include the CR-V (773 units), the BR-V (579 units), and the HR-V (527 units). The Pilot also contributed with 104 units sold.

Despite the dominance of SUVs, traditional sedans still hold a significant place in Honda's portfolio. The Honda City, in particular, is highlighted for its substantial growth and contribution to the brand's commercial success. The Honda Civic sold 139 units in June, and the Accord sold 22 units. The recently launched Honda Prelude recorded 6 units sold in June, reaching a total of 62 units since its market introduction.

With the first half of the year concluded, Honda in Mexico maintains a positive sales trend, largely propelled by its SUV lineup and the strong performance of models like the City.