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Swatch's WHAT IF...JELLY? Series Offers Transparent Square Watches in Bold Colors

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

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  • Swatch has launched its new WHAT IF...JELLY? series, featuring transparent square watches with colorful dials and straps.
  • The series is inspired by a 1982 square watch design that could not be mass-produced, released 40 years later in 2023.
  • The new watches use eco-friendly, bio-sourced materials and come in various bold color combinations, including a black model referencing an 80s design.

Swatch is injecting a dose of playful color into its watch collection with the new WHAT IF...JELLY? series. These transparent, square-cased timepieces are designed to evoke the fun and vibrancy of summer.

The series draws inspiration from Swatch's archives, specifically a square watch design from 1982 that was ahead of its time and could not be produced. This concept was revisited in 2023 for the brand's 40th anniversary with the WHAT IF? collection. The latest iteration, WHAT IF...JELLY?, takes this idea further with a jelly-like transparency.

Each of the five watches in the collection features a 33x33mm square dial, a transparent case, and a matching transparent strap. Bold, contrasting color combinations for the hands and dials, such as blue with orange and purple with green, add a striking visual element. A black model pays homage to the classic 80s JELLY FISH watch.

In line with Swatch's commitment to sustainability, the WHAT IF...JELLY? series is made using bio-sourced materials. The collection offers a fresh, transparent take on the brand's iconic square watch, blending retro inspiration with modern, eco-conscious design.

DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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