Sweet Balance Launches 20g Protein Whole Wheat Wrap, Available on Kurly

Sweet Balance has introduced its latest offering, the 'Whole Wheat Protein Wrap', a convenient meal designed to deliver 20 grams of protein in a single serving. This new product aims to cater to consumers seeking quick and easy ways to boost their protein intake without compromising on nutrition.

The wrap features whole wheat tortillas filled with a choice of four protein-rich toppings: chicken breast, pulled pork, smoked duck, and bulgogi. Positioned as a ready-to-eat chilled meal, it requires no additional preparation, making it ideal for individuals on the go or those with limited time for meal breaks.

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Whole Wheat Protein Wrap is a product planned so that consumers who have restrictions on meal times and places can easily consume protein.

Sweet Balance highlighted the product's portability and ease of consumption, emphasizing its suitability for consumption during commutes or short meal windows. The company's product development is informed by joint research with Seoul National University's Department of Food and Nutrition, which analyzed the dietary habits of its target demographic, office and service workers aged 20-40. This research guides the creation of products that balance convenience with nutritional design, a strategy Sweet Balance plans to continue expanding.

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In the future, we will continue to expand products that consider the consumer's lifestyle and meal purpose.