Swiss Firm Partners Group in Talks to Acquire French Beauty Brand Aroma-Zone

French natural beauty brand Aroma-Zone is poised for a new chapter as Swiss private equity firm Partners Group enters exclusive negotiations to acquire a majority stake. The deal, which values the rapidly growing company at around two billion euros, marks a significant shift for the brand known for its natural skincare and wellness products.

Eurazeo, the current majority shareholder holding 80% of Aroma-Zone's capital since 2021, has mandated the investment bank Centerview Partners to manage the sale. While Eurazeo intends to exit its majority position, it plans to remain a key player by reinvesting alongside Partners Group to retain a significant minority share. The founding Vausselin family is also expected to continue as shareholders.

Discussions reportedly accelerated over the past two weeks, even during the summer season. The agreement on the main principles of the transaction was reached recently, though it remains subject to regulatory approvals. This move signals Partners Group's interest in the thriving natural cosmetics market and Aroma-Zone's strong growth trajectory.

Aroma-Zone faces the challenge of sustaining its rapid growth in the medium term, strengthening its presence in France, and expanding into new international markets. The partnership with Partners Group is expected to support these ambitions, providing the capital and strategic guidance needed to navigate future expansion and maintain its dynamic momentum.