Swiss Liberal Party launches 2027 election campaign, focuses on infrastructure and security

The Swiss Liberal Party (PLR) has officially launched its campaign for the 2027 federal elections, unveiling a refreshed visual identity featuring a brighter blue and a streamlined logo. The party aims to "create the necessary conditions to build the Switzerland of tomorrow," according to co-president Susanne Vincenz-Stauffacher, who highlighted obstacles to prosperity stemming from various political directions.

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We want nothing more and nothing less than to create the necessary conditions to build the Switzerland of tomorrow.

Co-president Benjamin Mühlemann stressed the urgency of implementing the PLR's long-standing proposals, which include optimizing the use of national skilled labor, reducing bureaucracy, and enhancing digitalization. He noted a lack of political will to enact these measures, stating, "In these uncertain times, we cannot rest on our laurels. Switzerland's prosperity is not a given."

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In these uncertain times, we cannot rest on our laurels. Switzerland's prosperity is not a given.

The campaign, under the slogan "Switzerland is waking up," features a clip showcasing individuals taking responsibility for the country's success. Campaign director Damian Müller outlined the party's focus on three main themes: work, security, and infrastructure. The PLR advocates for well-compensated employment and opposes new taxes, contrasting its stance with proposals from the left and center parties.

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Switzerland is waking up.

Regarding security, the PLR supports increased investment in the military and a stronger fight against violence. On infrastructure, the party calls for a renewed commitment to building essential projects like tunnels, dams, and housing. The PLR also announced its opposition to the upcoming neutrality initiative, which it deems a "deception."

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The initiative on neutrality is a deception.