Taichung Metro partners with VTuber brand for summer event

Taichung Metro is launching its second major collaboration with the popular Taiwanese VTuber brand "Zi Wu Project" for a summer-long event titled "Zi Wu Jie Ban 2.0 – Jie Ran Xin Dong." Running from July 1 to September 30, the initiative aims to blend virtual idol culture with urban tourism, offering a unique experience for passengers.

This year's event significantly expands on the success of their 2024 "Zi Wu Jie Ban" campaign. Seven Taichung Metro stations, Beitun Terminal, Songzhu, Wenxin Chongde, Wenxin Qing, Municipal Government, Wenxin Forest Park, and High Speed Rail Taichung Station, will be transformed into themed stops. Each station will feature decorations inspired by different VTuber characters from the "Zi Wu Project" roster.

Passengers can participate by collecting stamps. They can obtain a free "Q-version Stamp Postcard" at designated stations or purchase a "Collaboration Commemorative Album" for a limited edition postcard. Completing the stamp collection across all seven stations will earn participants a special "Jie Ran Xin Dong PVC Transparent Card." The metro company plans to release different character-themed merchandise in phases to enhance the collection experience.

Beyond the stamp rally, Taichung Metro will offer a range of co-branded merchandise, including EasyCards, eco-friendly tote bags, metro car plushie bags, and VTuber character standees. These items will be available at customer service counters in several key stations. Additionally, special collaboration one-day passes will be sold at the seven themed stations, allowing visitors to easily plan their stamp-collecting journeys while acquiring exclusive commemorative tickets.