Taipei Music Fest Heads to Malaysia for Promotion

Taipei is taking its "2026 Trendy Taipei" music festival to Malaysia for the first time. The city's Department of Cultural Affairs set up a two-week pop-up store in Kuala Lumpur's Sunway Velocity mall from July 3 to 13. The goal is to attract more Malaysian music fans and use Malaysia as a gateway to expand into Southeast Asian markets.

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We hope to use Malaysia as an important starting point for expanding into the Southeast Asian market. Through music and cultural exchange, we aim to increase Taipei's visibility in Asia's pop culture scene.

The event coincides with Malaysia's National Day holiday, making it easier for local fans to attend the "JAM JAM ASIA Asian Music Festival" in Taipei from August 29 to 30. Visitors to the pop-up store can enter a raffle for round-trip flights to Taipei and a festival package by filling out a form. A social media campaign offering limited-edition mini records for participants who tag #TRENDYTAIPEI also generated buzz.

Malaysian hip-hop artist Ah Seng from S.A.C, who is scheduled to perform at the festival, attended the pop-up's opening day. The Taipei cultural team also held meetings with Malaysian media giants Astro Media Solutions and broadcaster 8TV to discuss cross-border marketing and content collaboration. They also visited the independent music venue LIVE FACT to explore exchanges for independent music and youth culture.

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Besides advancing, I think there are indeed some good things, but at the same time, there are many mistakes that need to be corrected.

Last year, the "Trendy Taipei" event featured 349 performances and forums from 21 countries, attracting over 130,000 attendees. The city hopes this Malaysian promotion will boost Taipei's visibility in Asia's pop culture scene and encourage international fans to visit for the festival.

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They have their reasons for not losing to Spain and Uruguay. We did the hardest thing, which was to score first. We thought we could control the game's rhythm better afterwards, but it was the opposite. We lost possession and couldn't effectively pressure the opponent. They used their advantages to counter-attack. We knew this game wouldn't be easy; that's how knockout stages are; nobody gives you victory for free.