Taiwan Car Market Surges 25% in June, New Car Registrations Exceed 41,000 Units

Taiwan's new car market experienced a robust 25% increase in June, with registrations surpassing 41,361 units. This surge contributed to a 1.7% year-on-year growth for the first half of 2024, totaling 202,278 units. This marks the first positive growth of the year, signaling a gradual recovery in the market's vitality.

Toyota dominated brand sales in June, securing the top spot with 12,615 units and a 30.5% market share. Tesla followed with 4,369 units, capturing a 10.6% share, and Lexus ranked third with 2,646 units. Honda secured fourth place with 2,382 units, while CMC (Chung Hwa Motors) rounded out the top five, registering 1,912 units.

Among individual models, the Toyota Corolla Cross once again demonstrated its strong market appeal, with sales increasing by 16.2% to 4,551 units. The recently launched sixth generation Toyota RAV4 also maintained strong momentum, selling 2,943 units, a significant 60.8% increase from May. Its plug-in hybrid variant, the RAV4 PHEV, added 492 units to the tally in June.

Tesla's Model Y and Model 3 saw substantial deliveries in June, ranking third and fourth respectively with 2,201 and 1,611 units. Honda's refreshed CR-V, featuring the e:HEV hybrid system, made a strong comeback into the top ten, selling 1,089 units and reclaiming its position as Honda's best-seller. Other notable performers included the Kia Sportage, with 952 units sold following its facelift, and the Mazda CX-5, which neared sell-out with 808 units.