Taiwan Land Bank Unveils Mascot ‘Bopi’ for 80th Anniversary Badminton Exhibition

Taiwan Land Bank marked its 80th anniversary by introducing an unlikely new public face: a cheerful marmot named Bopi. The mascot made its debut at a reception themed “Deep Roots in the Land, Moving Toward the Future,” where the bank presented it as a friendlier and more youthful image.

The name Bopi is a pun based on the Chinese term for marmot. Its rounded design and lively character are intended to show a younger side of the state-owned bank and bring it closer to the public. Bopi will take part in branding and charitable activities.

The anniversary program also includes a badminton exhibition, reflecting Land Bank's long-standing support for the sport in Taiwan. Following its launch, Bopi will serve as the exhibition's promotional ambassador and help the bank connect with younger audiences through sport.

Land Bank Chairman Ho Ying-ming said the institution had supported national development since its founding in 1946, including through housing finance, industrial support, urban renewal and loans designed to help young people buy homes. Finance Minister Chuang Tsui-yun praised its steady performance and asset quality, while Financial Supervisory Commission Deputy Minister Chuang Hsiu-yuan highlighted its focus on integrity, customer rights and social responsibility.

The celebrations also feature a public-interest trust and an organic-rice sponsorship program with Xingjian Village in Yilan. Branches across Taiwan will sponsor the rice, with 3,600 kilograms of the harvest donated to 12 social welfare organizations. The bank said it would continue pursuing brand renewal, digital innovation and sustainable development alongside its policy mission.

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The bank will continue its existing policy mission while deepening digital innovation and sustainable development, using brand communication that is closer to the public to welcome the next 80 years.