Taiwan's Wowprime Group Opens Second U.S. Brand, 'BOBO Thai,' in Los Angeles

Wowprime Group, a Taiwanese restaurant conglomerate, has launched its second brand in the United States, "BOBO Thai," in Los Angeles's trendy Silver Lake neighborhood. This move follows the opening of its first U.S. venture, Very Thai by Wowprime, earlier this year.

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BOBO Thai is the only restaurant in the United States built around the core of "Pad Thai" (Pad Thai).

BOBO Thai distinguishes itself as the only restaurant in the U.S. dedicated to "Pad Thai," offering 12 distinct variations of the popular noodle dish. The menu also features Bangkok street food staples like skewers, small bites, desserts, and creative drinks, aiming to provide a vibrant and fashionable Thai street food experience.

Wowprime Chairman Hsu Cheng-yi highlighted Pad Thai's global popularity and stated that BOBO Thai's second U.S. location is an opportunity to introduce the brand to new consumers and continue the group's expansion in Los Angeles. The restaurant is situated on Sunset Boulevard and features an outdoor patio, offering a comfortable dining experience.

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Pad Thai is one of the most popular Thai dishes in the world.

Catering to California's health-conscious consumers, BOBO Thai includes several plant-based main courses. The group plans to continue its multi-brand expansion strategy to reach a wider audience and accelerate its global growth.

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BOBO Thai, as the second store in the United States, not only shares BOBO Thai's unique interpretation of Pad Thai with a brand new consumer group, but also represents the group's continuation of the first store's energy and the promotion of a new layout in Los Angeles.