Taiwanese Celebrity Kago Relocates Egg Cake Business to Taipei's Neihu Science Park

Taiwanese entertainer "Kago" (Chang Jui-lin), known for his role on the variety show "Crazy God," has transitioned his egg cake business to a prime location in Taipei's Neihu Science Park. The 41-year-old celebrity previously operated his stall in Qidu District, New Taipei City, but announced its closure in April to pursue a storefront business.

The move to the bustling Neihu area was driven by a significant rent hike at his former Qidu location, coupled with regulatory challenges associated with street vending. Kago opted for a physical store to better manage business operations, especially with the summer season approaching and a focus on long-term viability.

Kago's venture into the food business began as a way to supplement his income. Following the unexpected cancellation of "Crazy God," where he was a regular cast member, his entertainment work diminished. To manage loan payments exceeding 100,000 New Taiwan dollars for his car and home, he started selling egg cakes as a side hustle.

Now, operating in the competitive Neihu market, Kago's business, which also includes selling milk tea, relies on high-volume sales to generate profit. The shift reflects the precarious nature of entertainment careers and the entrepreneurial spirit required to adapt to changing circumstances.