Taiwanese Go Wild for Fukuoka Mentaiko Bread, Buying Over 20 Loaves Each

Fukuoka Airport has become a hotspot for Taiwanese tourists, with one particular souvenir now causing a frenzy: Yamaya's mentaiko bread. Travelers are reportedly buying the bread in bulk, with one netizen on Threads observing that most people were purchasing "20 loaves or more" each before their flight back to Taiwan.

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Everyone was buying over 20 loaves each!

The bread, priced at 400 yen (about $2.50 USD) per loaf, is described as having a "crispy outside and soft inside" texture that doesn't hurt the palate. The mentaiko filling is plentiful and not too salty. A significant draw for travelers is its shelf life, which can extend up to six months, making it an ideal gift.

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I regret only buying 4 loaves, they were really delicious.

Online discussions reveal a widespread enthusiasm for the product. "I regret only buying 4 loaves, they were really delicious," one user commented. Another shared an anecdote of buying "two thousand loaves," jokingly referring to it as airline cargo. The bread's popularity is so high that some travelers reported it being sold out when they tried to purchase it. It is often sold frozen, making it convenient to transport and store upon arrival in Taiwan.

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I bought two thousand loaves, it became airline cargo.