Taiwanese Mangoes Enter European Market Amid Push to Diversify Trade

Taiwan's high-quality Irwin mangoes are making their debut in the European market, with the fruit being exported to France and the United Kingdom for the first time this year. This move signifies a significant step for Taiwan's agricultural sector, drawing international attention beyond its renowned semiconductor industry.

While Taiwan is now globally recognized for its advanced AI chips, its agricultural products have a long history of international trade. During the Japanese colonial era, pineapples and bananas were widely exported. The Irwin mango, introduced from the United States in the 1960s, has become a signature Taiwanese variety due to its sweetness and strong aroma.

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Taiwanese mangoes, with their flavor advantage, are still favored by the market. Even with higher prices this year, sales performance remains strong.

European markets have traditionally been supplied by countries like India and Pakistan. Despite the high costs associated with air freight and cold chain logistics, which make Taiwanese mangoes more expensive, exporters believe their superior flavor will appeal to consumers. Chen, CEO of fruit exporter 'Natural House,' noted that sales have been strong this year, even with increased prices.

Taiwanese farmers are also facing stricter regulations in Europe regarding pesticide residues and field management. Yu Tsang-fu, a farmer from Taitung who trialed exporting his 'Summer Snow' mangoes to Europe, described them as the 'LV of mangoes,' expressing confidence in European consumers' appreciation for their quality and taste. This export push is part of Taiwan's strategy to diversify its markets, reducing dependence on China, which has progressively banned imports of Taiwanese fruits like pineapples, sugar apples, wax apples, and mangoes.

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The Renovation and Sanitation Program provides real benefits, especially for elderly residents who can now live in more adequate, safe, and healthy homes. We hope programs like this can continue so that more people can feel its positive impact.