Tamsui Light Rail Hosts Stamp Rally to Boost Local Businesses and Tourism

A unique treasure hunt event is inviting locals and tourists to explore Tamsui's charm by hopping on the light rail. The "Tamsui Travel Study Stamp Treasure Hunt" runs until October 15, connecting 22 distinctive businesses along the Danhai light rail line.

Organized by the Travel Study Studio, the event encourages participants to immerse themselves in Tamsui's streets. Using a LINE digital stamp system, visitors can collect stamps by completing tasks and answering trivia questions at participating shops. The goal is to transform casual visitors into engaged explorers, fostering repeat visits and deeper connections with the local community.

By using a light rail day pass as the entry medium, the event integrates digital tracking with real-world exploration. This system helps small and medium-sized local businesses build customer lists and track redemptions, offering valuable marketing opportunities. Participants can discover a diverse range of businesses, from art studios and hostels to eateries and souvenir shops, each offering a unique glimpse into Tamsui's culture and daily life.

The initiative seeks to establish a sustainable model for local digital services, encouraging customer flow, retention, and return visits. As participants engage with businesses through the light rail and digital tools, shops can leverage this data to promote future events and seasonal offerings, ensuring Tamsui's local gems gain visibility and attract ongoing patronage.