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๐Ÿ‡น๐Ÿ‡ผ Taiwan /Economy & Trade

Taoyuan Farmers' Association launches smart vending machines for local produce

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • The Taoyuan City Farmers' Association has launched a smart vending machine service called 'Xin Xian Mei Ri' (New Fiber Beautiful Day).
  • These machines offer locally produced agricultural products, including unique ice cream flavors and processed snacks.
  • The initiative aims to promote local agriculture and make quality products more accessible to urban consumers, with initial placements at MRT stations and hypermarkets.

The Taoyuan City Farmers' Association is innovating agricultural sales with the introduction of 'Xin Xian Mei Ri' smart vending machines. These machines, supported by the Agriculture and Food Agency's Northern Region Branch, offer a convenient way for urban consumers to access high-quality local produce.

The Taoyuan City Farmers' Association is leading the transformation of local agriculture and bridging the gap between quality agricultural products and urban consumers.

โ€” Chou Tsung-weiThe General Manager of the Taoyuan City Farmers' Association explained the initiative's goals.

The initial rollout features machines at the Airport MRT's A19 station and an RT-Mart hypermarket in Taoyuan. Customers can purchase a variety of items, including three unique ice cream flavors, vegetable, roselle, and sweet potato, made with organic ingredients and soy milk. The machines also dispense other popular processed agricultural snacks.

Through the unmanned service of smart vending machines, not only are the operating hours of traditional farmers' association supermarkets broken, but the reach can also be extended to MRT stations and large hypermarkets, accurately connecting with commuting and young consumer groups.

โ€” Chou Tsung-weiThe General Manager elaborated on how the smart vending machines target specific consumer segments.

Association General Manager Chou Tsung-wei highlighted the use of smart technology to overcome traditional operating hour limitations and reach younger, commuting demographics. The machines boast interactive touch screens and multiple digital payment options, enhancing the shopping experience. This move aligns with the association's commitment to promoting organic farming and the "local production for local consumption" principle, offering a taste of Taoyuan's agricultural bounty in a modern, accessible format.

The biggest highlight of this smart retail core is the exclusive "Xin Xian Mei Ri Organic Ice Cream" developed nationwide. This series of ice creams breaks the traditional dessert framework, perfectly integrating the concept of healthy organic ingredients, carefully selecting high-quality local raw materials and organic soy milk, and launching three creative flavors: vegetable, roselle, and sweet potato.

โ€” Chou Tsung-weiThe General Manager detailed the unique selling proposition of the new ice cream flavors.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.