Targeted ads or ad-free premium: Czech news sites detail user consent options

This content outlines the advertising and data privacy options available to users of iDNES.cz and related websites. It presents two primary choices for accessing content: a premium ad-free experience or a free version supported by targeted advertising.

The free option allows users to continue reading, watching videos, and participating in discussions as usual. However, it requires consent for the use of cookies and other online identifiers for targeted advertising. This personalization is based on profiling user habits and online activities, with data processed by MAFRA, a.s., and 125 advertising partners.

Users can withdraw their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service. Consent for other purposes, such as personalized content delivery, can be managed separately without requiring a move to the premium tier.

The article also touches upon data processing based on "legitimate interest" and directs users to a detailed settings section for managing privacy preferences and objecting to certain data processing activities. The settings configured apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.