Targeted Advertising and User Consent on iDNES.cz

This content appears to be a technical notice or disclaimer related to website functionality and user privacy, specifically concerning advertising preferences. It outlines two primary options for users interacting with the iDNES.cz website and its associated platforms (Lidovky.cz, Expres.cz, Antiyoutuber.cz).

The first option involves accepting targeted advertising. In this scenario, users agree to have cookies and other online identifiers used to tailor advertisements to their interests. This process involves profiling based on browsing habits and online activities, executed by MAFRA, a.s., and 125 advertising partners. Users can revoke this consent at any time, though doing so will prompt them to switch to the ad-free premium service.

The second option is to subscribe to iDNES Premium, which offers an ad-free experience. This subscription allows unlimited access to content across the mentioned websites, along with digital versions of newspapers and magazines, all without advertisements. The notice also details various data processing activities, such as measuring ad performance, understanding audience engagement through statistics, and developing services, which are conducted by MAFRA and its partners.